Privacy policy and Information about cookies used on this website

Our commitment to you

Sure Thing Insurance Services Ltd is committed to respecting and protecting your privacy and any information you provide us with. This policy details how we collect and use your information, your rights and how we protect the privacy of our website users.

The information that we collect via this website may include:-

Any personal details that you type in and submit such as your name, address, e-mail address, date of birth, lifestyle and other information.

Data that allows us to remember you, any interests that you have recorded and how you use this website. This saves you from re-keying information when you return to the site and allows us to arrange our website content to match your preferred interests.

We use “cookies” to collect this data.  Cookies are very small files that are stored on your computer when you visit most websites.  Further information about cookies and how to manage them is available at and further information on cookie used by Sure Thing is at the bottom of this page.

Your IP address (this is your computer's individual identification number for internet connection) that is automatically logged by our web server. This is used to note your interest in our website.

What we do with your information

We and the insurer you agree to proceed with will treat your personal information as private and confidential.

We will however use and disclose the information we collect and hold about you in the course of arranging, placing, administering your insurance which may involve passing information about you to other insurers, credit reference agencies, debt recovery agencies, other intermediaries, risk management assessors, anti-fraud databases and uninsured loss recovery agencies.

Your insurer will confirm the use of your data in their policy wording.  We and those we pass your information to may also employ agents, sub-contractors and third parties worldwide; the same duty of confidentiality and security will apply to them and all processing will be carried out under our or your insurer’s instruction.

To make sure you get our best deal and to ascertain the most appropriate payment options for you and to protect you from fraud, we, insurers and third party credit providers may make searches about you and provide information (such as details of your payment record) to credit reference agencies and other organisations. These searches will appear on your credit report whether or not your application proceeds.


Sure Thing Insurance Services Ltd and it's agents may use your information to keep you informed by post, telephone, e-mail, text messaging or other electronic means, about insurance and other products and services which may be of interest to you. Your information may also be disclosed and used for these purposes after your policy has lapsed. By providing us with your contact details, you consent to being contacted for these purposes. At that time, we will provide you with a means of opting-out and in addition, you can contact us at any time to have your details removed from lists used by us for direct marketing purposes.

Your rights and how to opt out of marketing messages

You can ask us to update or remove your personal information by e-mail to DPO_Opt_Out@Sure  or by writing and you also have the right to request a copy of all the personal information we hold about you. To do this, simply write to us at the following address enclosing a cheque for £10.00 payable to Sure Thing to cover our administrative costs in dealing with your request:-

Data Protection Officer
Sure Thing Insurance Services Ltd
Maxim 3, 2 Parklands Avenue, Eurocentral, Motherwell, ML1 4WQ

We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Other websites and information security

This Privacy Policy covers all websites operated by Sure Thing. Any other websites that may be linked to or by our website(s) will be subject to their own policies which may differ from ours. You should carefully read the privacy policies of these websites before submitting any personal information.

You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered - this is the nature of the internet. Sure Thing cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Use of Cookies

What are cookies?

Cookies are very small files that are stored on your computer when you visit most websites. They are sent back and forth between the website’s server and your Internet browser to allow the website to remember actions you’ve made.

A cookie often includes a unique identifier, which is a randomly generated number. This is stored on your device's hard drive (cache). Many cookies are automatically deleted after you finish using a website.

Cookies cannot carry viruses or install malware on your computer. You can disable any cookies from us but this may stop our website from functioning properly.

If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

How we use cookies

We use cookies to help improve the performance of this website by measuring web traffic and tracking user journeys. We use the following types of cookies: 

Session cookies are temporary and are erased when you close your browser at the end of your surfing session. The next time you visit that particular site it will not recognise you and will treat you as a completely new visitor as there is nothing in your browser to let the site know that you have visited before

Persistent cookies remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last

The specific cookies used by Sure Thing are outlined below:

Umbraco Content Management System. Domain: Purpose: to store and retrieve values for a user, server retains no knowledge of previous requests.

Google.  Domain:  Purpose: The site uses Google cookies to record information about which pages you have landed on and how you have navigated through the site. This data enables us to understand:

  • Which pages people visit on the site
  • Which internet browsers are being used
  • What content is popular

For more information view Google’s Privacy Policy.